CHINCHIN, an onomatopoeiac word derived from the crisp sound of clinking wine glasses, hopes to bring people the same relaxed and happy mood that this sound does. CHINCHIN is dedicated to creating fashionable and effortless high-quality shoes that are "more elegant than girls, but more playful than women". Each pair of CHINCHIN shoes is handmade by traditional methods, making the designs high level while also maintaining a high build quality. The brand is currently sold in major online and offline stores across the country, and is a favorite among many celebrities.