The Italian brand LIU·JO was officially born in 1995 and was founded by two brothers, Marco Marchi and Vannis Marchi. LIU·JO's dress is very feminine, but not artificial, and incorporates the beauty of Venice, the great city on the water. LIU·JO's designers have made great efforts in tailoring and pattern design, combining the gentleness and grace of women. LIU·JO's main line is charming and handsome in a nostalgic Gothic style, while LIU·JO Jeans's secondary line is elegant, and has dynamic colors that give an Uptown Girl and Girl Power feel.