Ifay by faye was founded in 2017 by Faye, a chinese-born fashion designer. Uphold the brand: on the basis of the wear by ent, diversified into fashion personality and timeless classic style concept, as the designer himself and is good at using the idea of combining different fashion elements and fabirc process, break the traditional concept of design thinking, in the overlapping mix of Chinese and western culture, explore new self unique design inspiration, the excavation of the modern woman, looking for interesting design soul. Modern women delicate appearance of the heart or weak or tough, you can be the appearance of the weak heart strong, also can be the appearance of the strong heart weak, but never because of the passage of time and the old, the forever ancient clever strange charming pretty girl, kind and inclusive but independent, not to please others, but for their own wonderful. IFay pays attention to the mixing and matching of unique and delicate fabrics, and shapes the distinctive design with the attention to detail decoration and exquisite sewing and tailoring. Focus on the combination of aesthetic personality and fashion classics, giving women the power of independent beauty. The IFay brand ready-to-wear series has been popular among urban women since its launch. Let them deeply feel a new version of themselves brought by IFay.