Avant-garde design brand UNPROFILE was founded in 2022 by HAOYANG and YUHAO. The brand covers ready-to-wear, couture, accessories and lifestyle. After experiencing multiple works, the two founders pay attention to the essence of people. They try to convey a unique UNPROFILE style with a futuristic design and avant-garde aesthetic perspective, The brand shows the "certainty" of the aesthetics of people through a "uncertainty". UNPROFILED is an important value in the brand's design philosophy, which attracts lots of celebrity as consumer, showing the aesthetic consistency of contemporary Chinese design.