Meet A-dam It's the first thing you put on every morning and the last thing you take off. Exactly. We're talking about your underwear. Underwear is underappreciated. While the right pair of undies can make your day. That's why our designs are made to fit your character and our fits are cut for your comfort. Because it's what's on the inside that counts. We understand. We're A-dam Underwear. Meet the team We can best be described as the world’s freshest boxer brand. A-dam Underwear was founded in 2014 by five friends from Amsterdam. Five guys with different talents. Different views. Different tastes. Each with his particular field of expertise. Production. Packaging. Sales. Marketing. Lunch. And so on. This is how we keep each other engaged in a perpetual process of all-encompassing improvement.