Languages

OVER RANGE

Cao huwan and Zuo Jianyi started from their sophomore course design assignments and established their brand OVER RANGE in May 2020. Because the three managers like black everyday, they also keep a strong curiosity about mysterious things. So the Chinese name of over range is also called “UFO”. OVER RANGE is for college students and young people "before work". Their external image is usually a stranger, very cool, but in fact, just as adults, they are more or less confused, and still have a naive and curious side. Today's young people not only have their own yearning for maturity, but also keep the inner fun, not constrained by other people's eyes, dare to make their own voice, express their own aesthetic. OVER RANGE would like to tell you the attitude of young people today and show punk in the eyes of Post-00. The main color of OVER RANGE is black, which is the stable image of the brand. On the basis of retaining the traditional punk elements, we also explore new materials for replacement and redesign.

ABOUT

DESIGNER

Yi Zuo and Cao Hu Wan are "standard" millennial "post-00s" who graduated from Donghua University and the Bunka Fashion Institute in Japan. They are also senior students in the school of fashion art and design art of Donghua University. They founded 「OVER RANGE」 in Shanghai in May 2020.They were chosen to be a part of the Geek Wonderland incubator project in 2020, and they also participated in LABELHOOD Fashion Week that year."We are classmates and are curious about mysterious events. Therefore, the Chinese name of OVER RANGE is also called 'unidentified flying objects'. We all love black. Black can be the symbol of coolness, sexiness or cuteness.”

Location:China

Graduate school: 东华大学,文化服装学院  东华大学,文化服装学院 

Year established:2020

BRAND PRICE POINT:RMB200.00-RMB4000.00

It's good to be ontime!

Visitor

regist

Exhibitor

regist