Cuong Dam Starting as an architect with numerous national accolades, Cuong Dam approaches creativity based on ratio, shapes, and colors of architecture. This approach to creativity matured during his time at London College for Design & Fashion, where he discovered the art of contemporary design and Vietnamese culture. His graduation collection, Warriors of Yoshiwara, was met with critical acclaim during LCDF Graduate Fashion Week 2020. As Founder and Creative Director of CHATS by C.DAM, Cuong Dam estabilshed the label a ready-to-wear powerhouse in Vietnam and other markets. Furthermore, Dam accompanied in helping the Miss Universe Vietnam Organization compete at the 2021 editiono of the pageant. Over the years, designs from the brand is much supported and trusted by names in the industry such as: Pageant queens Do My Linh, Khanh Van, Luong Thuy Linh, Kim Duyen, Huyen My, Bui Phuong Nga, etc. Model minh Tu, Cao Thien Trang, Linh Chi, Ho Thu Anh, etc. Actors Hong Diem, Thuy Ngan, Ninh Duong Lan nGoc, Kaity Nguyen, Sam, etc. Influencers Quynh Anh Shyn, Khanh Vy, Mu Tat, Lieu Ha Trinh