Arte pure is a designer brand co founded in Montreal by several girls with the same romantic aesthetics. They are from China and Canada respectively. The brand name is translated as "pure art", which originates from their life scene like theatres, art galleries and concert halls。The romantic and open art heritage of Mengcheng has created the core gene of the brand - the belief to love and beauty. The designer makes good use of various fresh and natural visual techniques, the mixed use of girl elements such as flower streamers, crystal pearls and so on, combined with the leisure and modern clothing style dominated by black, white and gray, just like Margaret's paintings.They hope to construct a unique Utopian aesthetics for girls in design language to face this chaotic world.