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Who Says Play has to be Unproductive? | Ontimeshow Turns a Traditional Fashion Exhibition into a Playful Fashion Show

2017AW

2019-08-15

ByONTIMESHOW

16,800 square meter space

1 large main venue, 4 smaller venues

255 exhibitors from China and abroad

100 volunteers

Over 200 staff

5649 registered attendees

1269 buyers and retailers

10 Fashion Shows

 

The curtain has closed on Ontimeshow 2017AW. The dust hast settled and it is now time to review some of the highlights from this season.

 

The fashion show in Venue 1 enabled buyers to immediately understand the design inspiration and brand concepts of designers.

 

Ru

 

Ru. is an independent designer brand that designs clothes for independent and confident contemporary women. Designer Chen Ru regards clothes as small buildings that surround women's bodies. By deconstructing old clothes with different profiles and materials, women's bodies and the shapes of clothes can be better aligned.



ANGELOU ZHU

 

The brand’s designers hope to combine contemporary aesthetics with traditional suit tailoring, and give a modern interpretation to tailoring techniques, finishing techniques and fabric innovation.



MAISON VERMILLION


The brand strives to create clothes that are not too showy or exaggerated, and instead finds pleasure in the lines and details.




THE WORLD IS YOUR OYSTER 


Different possibilities are created by unique materials designs. Adolescent culture is added to traditional designs and infused with street elements.


Backstage is also a kind of show.

 

Special thanks

Make-up: Banila Co.

Hair: Goldwell team.





ROOM TALK

This season's Ontimeshow panel talk featured Youth Culture as its special theme.


Remarks from Ontimeshow's Founder, Yeli Gu

This panel discussing "Youth Culture" gathered opinion leaders from the worlds of gaming, design, fashion and media. Each speaker interacts with young people and youth culture on a daily basis: starting from how their work defines young people, they expressed their understanding of the growth and change of young people from different perspectives. Ideas like the internet age, rebellious spirits, sense of security, Chinese characteristics, scientific and technological changes, and innovative thinking were constantly brought up in this discussion. Youth culture evolves with the movement of people. We hope to be able to talk about this topic on Ontimeshow, but we don't want to jump to any conclusions. Instead, we seek to use each guest's point of view to stimulate the thinking of all listeners.



Chen Li, Brand Manager, NPC

Meng Wu, Producer, "Battle of Balls"


Adam Chen, Editor-in-Chief, i-D China


Shangguan Zhe, Designer, Sankuanz


Wukou Su, Independent Designer


Special Thanks for Providing Seating for Room Talk:

SATIE



In 2015, designer Zhou Yuan began designing furniture with common sense based on his own tastes. After experimenting with designs for half a year, he launched his first collection. After the product launched, it attracted unexpected buyers from all over the country. Lane Crawford, a fashion boutique, and 10 Corso Como now all stock Satie furniture products. The brand’s products were selected by ELLE Deco China as one of its Eleven Best Designs for the magazine’s Eleventh Anniversary.




“In Search of Cloth”

 

Venue 5 of Ontimeshow opened a brand-new theme; “In Search of Cloth”. The exhibition starts from the objects themselves, integrating science, technology, aesthetics, design and practical performance, and gives the materials a new meaning.




Fun Snapshots

 

Ontimeshow has become a gathering place for fashion people. People from across the fashion industry from all over the world gather here; whether it’s one of the corridors or a chic booth, the eye-catching street style makes the entire exhibition feel like a fashion show.

Ontimeshow's wonderful volunteers have also become an eye-catching and fun feature of the show

Special Thanks to:

Clothing Design-MAKIN JAN MA 

Shoes-ASICS TIGER





Now that Ontimeshow 2017AW has finished, we can’t wait for Ontimeshow 2018SS.

 

Follow the official Ontimeshow Weibo and WeChat accounts to get the latest updates!

It's good to be ontime!

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