THE FOUNDER An aesthetic visionary with a keen business sense, Evik first embarked in the challenging fashion world as a teen. Staying true to the path toward his destiny, he honed his skills creating footwear, then founded a leather garment business with his family. In 1994, armed with a solid background in the needle trade and fueled by the dream of having his own label, he launched RUDSAK. Evik remains the creator and curator of the RUDSAK brand today. His passion for fashion’s art and beauty combined with his fastidious eye and attention to every stitch & detail to give rise to an elegantly edgy, classically cool lifestyle brand. Evik stays anchored by his origins, inspired by Montreal’s vibrant and diverse culture and staying true to the spirit of RUDSAK’s authentic Canadian heritage. . “I’ve been designing for over 25 years and, amazingly, still feel that creative rush stemming from the creation of every new collection. I truly relish the creative process every season, striving to inject fresh seasonal twists to the fashion we’re creating while upholding that edgy rebel spirit that sets us apart.”