All the phenomenon are interconnected with each other 由此YOUCI is an original design brand, which was founded and registered in London by post-95 designer Zhou Xin and Zhang jiajie in 2018. They graduated from the Beijing Institute of Fashion Technology and the Royal College of Art, with a good command of integrating traditional Eastern and Western thinking. From the perspective of an observer of life, applying all detailed observation to jewelry designing, they always present subtle beauty with a unique design style based on their consideration of different materials. So the main design approach in YOUCI is the designer’s attention and attitude to the details of surrounding things and processes. Just as its name, YOUCI shows that things are connected with each other, one can always think of one thing and expand it to another. The interconnection and existence relationship between and among things have certain laws to exist and perform. The designer expresses their realist attitude towards life through their design.