Brand comes from rethinking the way of urban wear. Through product innovation, it can reduce the sense of restraint and pressure brought by urban life. 'It seems that the formal straightness of traditional wool clothing is always restrained, while the casual freedom of comfortable clothing lacks solemnity. 'How can we break the boundaries between visual effects and wearing experience? It is the core characteristic of ELVIS. CHEUNG. ELVIS. CHEUNG hopes to embody a free, comfortable and quality attitude towards life through products, and find a group of common friends to grow up together.