XIAO LI was founded in 2015 and has been on the official London Fashion Week calendar since 2016. The brand is both experimental and expansive, and applies bold colours and patterns to knitwear design. Its list of fans includes the renowned designer Azzedine Alaïa and Carla Sozzani, the creator of 10 Corso Como. Since its establishment, it has established consistent working relationships with over 30 well-known buyers Mainland China. It has worked with Mercedes-Benz and JD.com at London Fashion week. The knitting is inspired by modern architectural structures. Its design is complex and diverse. It combines traditional knitting methods with innovative, futuristic materials. It also has pieces inspired by crafts that incorporate silicone materials.